Sunday, April 30, 2017
For Immediate Release
For more information, please contact:
Alaina Leverenz, Marketing and Communications Manager
317.269.6274 ext 107, aleverenz@charitablegiftplanners.org
Indianapolis, IN -- The National Association of Charitable Gift Planners (CGP), the leading organization setting standards for charitable gift planners, has hired Alaina Leverenz as the new Marketing and Communications manager.
Alaina is charged with directing and shaping all external member and non-member communications. She will develop national marketing strategies that encourage brand recognition and adoption across multiple channels, including social media campaigns, email marketing, creation of media assets, marketing copy and channel strategy for NCPP. She will create consistent messaging, and tone through all communications of the CGP national brand to members, prospective members and stakeholders.
Beginning in August of 2016 Alaina previously served as Digital Marketing Intern for CGP. As an intern, Alaina helped execute marketing strategies and initiatives for CGP and its annual meeting, the National Conference on Philanthropic Planning (NCPP). Other duties included website updates, analytics, SEO and keyword search and coordinating email marketing campaigns.
"I am grateful for the opportunity to continue my work in CGP communications and marketing. I have really enjoyed developing and promoting the new brand, collaborating with the staff in Indianapolis and interacting with CGP members.”
Alaina graduated with a Bachelor of Science Degree in Communication and a Bachelor of Science Degree in Graphic Design in 2016 from William Woods University in Fulton, Missouri. She relocated to Indianapolis in August of 2016 and is currently working toward a Master of Arts Degree in Applied Communication at Indiana University Purdue University Indianapolis.
The National Association of Charitable Gift Planners is committed to improving the art and science of the charitable gift planning process. We equip members with relevant resources, including guidelines, articles, model documents and samples that help enrich and advance careers. We connect colleagues at all levels through our national network, including those who defined the field. We exist to serve our distinguished profession and bring life to charitable gift planning.