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Alaina Leverenz, PhD

EDUCATION

Doctor of Philosophy Communication

University of Missouri

Master of Arts

Applied Communication

Indiana University Indianapolis

Bachelor of Science 

Communication

Graphic Design

William Woods University

COMPUTER SKILLS

Graphic Design/

Adobe Creative Suite: Illustrator, Photoshop, InDesign

 

Web Design/

Sitefinity, SharePoint, WordPress, HTML, CSS, Drupal & Drupal Commerce

 

Email Marketing/

Constant Contact, Salesforce, Slate CRM, Hubspot, Mailchimp, Civi CMS/CRM

VOLUNTEER

Vice President of Marketing, Board of Directors

PHACE Syndrome Community, Inc.

Board of Directors 
Coalition Against Rape and Domestic Violence (CARDV),

 

Indiana Protection for Abused & Trafficked Humans Taskforce

 

Indiana Coalition to End Sexual Assault

Chief Marketing & Communications Officer January 2023-July 2024

Heart of Missouri United Way

•Develop, oversee, and implement key strategic communications that promote UW’s brand in community and attract and recruit nonprofit and industry partners

•Collaborate with internal stakeholders on employee recruitment, engagement, and

retention strategies

•Establish metrics associated with public relations and communications objectives

•Direct executive leadership communications for presentations, interviews, speeches, and events

•Collaborate with CEO, COO, CFO, and Chief Community Impact Officer to create research reports, strategic goals and action plans

 

Director of Marketing and Communications April 2022-January 2023

Heart of Missouri United Way

•Designed and implemented annual marketing plans to support community impact

research and fundraising/development efforts, including the annual campaign

•Planned events and programs that amplify United Way’s mission and garner

interest individual, business, and community supporters.

•Assisted with data and relationship management for the $3.5 million campaign

•Planned, wrote, and published news releases for events and awards and blogs

 

Teaching and Research Assistant August 2020-May 2022

University of Missouri Columbia, Missouri, Dept. of Communication

•Taught multiple sections of an upper level course on business and professional

communication

•Developed course curriculum and materials to meet learning objectives and

outcomes

Communication and Recruitment Coordinator March 2019-August 2020

University of Colorado Denver | Anschutz, Graduate School 

•Developed strategies to communicate services both internally and externally

•Oversaw social media efforts including strategic planning & content development

•Created, managed, and updated Slate communications and automated messages

•Planned, wrote, and published news releases for events and awards and blogs

Marketing and Communications Manager April 2017-March 2019 

National Association of Charitable Gift Planners

• Planned and produced all marketing materials across multiple channels

• Built and managed a national Drupal website and 20+ council Wordpress websites including content updates, e-commerce products, integration of Drupal CMS, and event registration

 

Digital Marketing Specialist August 2016-April 2017

National Association of Charitable Gift Planners

• Worked with a creative team on CGP rebrand including:

     • Designing all materials to meet new brand standards

     • Auditing and redesigning all existing items not in-brand

• Produced and edited a wide variety of content for CGP social and online platforms

 

Marketing and Website Coordinator April 2016-August 2016

Columbia Daily Tribune

• Directed and delegated tasks to a graphic designer and website coordinator

• Created, managed, and implemented campaign marketing and branding plans

• Planned and designed effective print and digital design pieces for all audiences

• Oversaw and implemented marketing emails, web content, social media, and PR

 

Marketing Coordinator / Graphic and Web Designer April 2013-April 2016

Snyder Engineering, Inc. 

• Created and enforced a brand style guide to ensure on-brand materials

• Designed business cards, posters, view books, and company banners

• Developed and produced all collateral, advertisements, and sponsorship materials

• Updated the pre-existing Wordpress website with new graphics/marketing content

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