
Alaina Leverenz, PhD
Assistant Professor of Marketing
Robert W. Plaster School of Business
Recent Publications & Presentations
BOOK CHAPTERS:
Brann, M., Leverenz, A., Bute, J. J., Holman, A., & Horstman, H. K. (2025). Using narrative to empower, educate, and make sense of reproductive loss. In L. B. Carper (Ed.), Innovative approaches to the use of narrative in health communication research (pp. 27-50). Vernon Press
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RECENT PUBLICATIONS:
Leverenz, A., Horstman, H. K., Lukowski, A. F., & Bohanek, J. G. (2024). Communicated resilience in mothers’ narratives about the diagnosis and birth of their child with Down syndrome. Journal of Family Communication, 25(1), 17–36. https://doi.org/10.1080/15267431.2024.2426240
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Horstman, H. K., & Leverenz, A. (2024). “It's like rowing upstream in the dark:” Using metaphors from pandemic pregnancy to inform messaging for future public health crises. Communication Reports. https://doi.org/10.1080/08934215.2024.2303649
RECENT PRESENTATIONS:
Leverenz, A. (2025, November). Narrative identity: Female family member stories and shaping the self. National Communication Association Convention. Sponsored by Family Communication Division.
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Leverenz, A. (2025, November). Intergenerational female family member stories about sexual health and HPV. National Communication Association Convention. Sponsored by Family Communication Division.
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Brann, M., Leverenz, A., Bute, J. J., Holman, A., & Horstman, H. K. (2025, May). Narrative’s role in empowering the storyteller and storylisteners about reproductive loss. D.C. Health Communication Conference.
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Leverenz, A. (2024, April 5). Uncertainty management strategies in stigmatized family communication on women’s sexual health: Implications for health behaviors. Panel: The role of health communication in understanding and combatting stigma. Kentucky Conference on Health Communication.
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